Check the stats! Check the stats!
This is always the thought in my head whenever I open up my laptop and hop onto the account of one of my favorite Internet hobby sites. There is usually a strong resistance to actually do that at first, the fear of being underwhelmed or disappointed coming about, but then the pressure and nagging gets to surmounting so high, the curiosity at a peak, that I must see what has happened since my last update.
The reason for my initial fear of checking my stats everyday is because I’m afraid of being met with either bad results for the day or no change at all. The worst feeling I think I get is the fear of there being absolute silence in my feed, getting ignored completely. This greatly applies to my Twitter where I usually get no retweets or favorites on my tweets, even if I thought I put out a rather humorous and pun filled tweet – but in the world of high stakes social media, you have to think very differently to capture people’s attention. It’s not just about thinking outside the box, it’s about reimagining the box. Is that clever? I don’t know.
I don’t always check the stats on this blog, preferring to not be overwhelmed (or disappointed) by the numbers and pressure to conform to a set standard. Sure, the numbers are a great help in assisting me on my journey through the blogging cosmos, knowing how to avoid the asteroids that deter my path to success and catch a gravitational pull that has me sailing along, but sometimes I like to create posts on my own merit. It’s a lot more exciting to think of ideas that you have no idea will work, just to have some creative experimenting.
I usually go two or three days, maybe even more, without clicking the bell icon in the corner of the screen. I’m usually afraid to click it, afraid to find out how recent posts of mine did. I want that nervous feeling to die down before I actually update myself. Sometimes the icon is clicked by itself, caused by a glitch in my browser when I type on the keys in the visual editor (the HTML tab works fine), to my annoyance but relief that’s it’s over.
I probably should check out the main stats page of my blog every day and check my notifications to stay on track and get inspiration, but I feel like I don’t have to, like it’s not necessary to always have a numbers guide for me to operate. But when I don’t do it, I feel like I’m not using all of the tools available to make me a great blogger, as if I’m crippling myself by cutting corners.
So the real moral of this post is that you have to use all the available tools given to you to ensure success, instead of just relying on guesswork. That’s why there are Stats pages, Analytics, and other things to help you be the best that you can be. Don’t avoid them if you can, because you’ll only be hurting yourself. Success on social media, including blogs, is tied a lot to what people really care about, and that is reflected in the stats that are collected on almost everything. The numbers do not lie. Listen to them.
In response to The Daily Post’s writing prompt: “Shoulda Woulda Coulda.”
Tell us about something you should do…but don’t.